Ka’anapali, Maui I just closed a condo today at 99% of the asking price for a total of $1,585,000. This was a long and complicated process compared to most property closings – the buyer of the property needed to sell a total of 5 different new townhome units as part of a new developer offering […]
I am pleased to announce that my clients, Kyle and Sue Austin, are the proud new owners of the last remaining developer one bedroom condo at the Honua Kai Resort and Spa. The Austins closed on Konea 148, which is a 780 sq.ft. unit on the north end of the Konea Tower, which is a […]
My wife, Megan Stice, and I are extremely proud to now call ourselves homeowners at Honua Kai. This is literally a dream come true for Megan and me, and we have been working very hard the last couple of years to make it happen. The beach area that fronts Honua Kai will always hold a […]
I write this blog as an agent of Hawaii Life. Nobody has asked me to write it or paid me to do it. I am doing it because I love what the company represents in an industry that is otherwise quite stagnant and relies on old models that don’t work because they have failed to adapt to consumer needs.
Hawaii Real Estate – Then vs. Now
In 1979, I got my sales license in Hawaii working for DT Land in Wailuku. We got monthly MLS books, paper forms, and all offers were either hand delivered and presented or snail mailed via USPS. We had carbon paper, typewriters, and mimeograph copying that was just giving way to fancy copy machines. There were no fax machines, no computers, and certainly no internet or e-mail.
Dial the business forward 34 years. What is really the same is what we are selling – real property – and we actually still sell it to real people. Absolutely everything else is different about the business.
The primary core of our business is still exactly the same, people and property. I have owned 2 companies of my own and part of a very large statewide franchise where I previously worked for 10 very happy and productive years. In 1994, I was actually one of the very ﬁrst Realtors to have a website on Maui (www.selldirt.com).
What started to happen in the mid 1990’s was a logarithmic increase in the use of technology. To be competitive, you not only needed to own a computer, you had to learn how to use it. Fax machines were mainstream at that time and they were at the core of our daily business. Then along came the internet. We still had pagers because only the very rich could afford cell phones – and those weighed a pound or more!
Between 1995 and 2005, the business totally transformed to a web based model. Most MLS data nationally became available to the public and that is where the public really began to start their searches. Agents had choices to make.
Did you go learn how to write code, design your own web page, try to take professional photos for the pages, learn how to do e-mail marketing, blogging, tagging web pages to optimize searches, buy and learn the latest data base programs to handle contacts with your clients, design ﬂyers, cards and brochures? It goes on and on, and never seems to stop.
What happened is that some really good agents began spending most of their time doing all of the above functions and had little time for the core business, people and property. Today, any good agent knows that in order to succeed you have to show up on internet searches, otherwise, buyers and sellers who want instant gratiﬁcation on the internet, go elsewhere.
What Promoted My Move to Hawaii Life?
What promoted my move to Hawaii Life was a very interesting event. My son, Jeremy, is my business partner. We are the “Stice Team.” In December 2009, Hawaii Life sent 3 buyers leads to Jeremy while were both at our prior brokerage. I was due to start as President of the Hawaii Association of Realtors in Jan. 2010 and I owned a healthy chunk of the brokerage we both worked for.
Jeremy came to me in Dec. 2009 and said, “Dad, I am going to go work for Hawaii Life…they don’t even have an ofﬁce on Maui and they are #5 on Google search for Maui Real Estate.” Needless to say, that caught my attention.
Jeremy and I ﬂew to Kauai almost immediately to meet with Matt Beall, Justin Britt, and Winston Welborn, the owners of Hawaii Life. What we saw was the most un-corporate, free wheeling, fun-loving bunch of competitive young people who had just broken the mold.
What Hawaii Life had done was marry the most progressive marketing, search engine optimization, and web design company in the state, Wasabi, with a broker, Matt Beall, who was a true visionary along the lines of Bill Chee who saw the internet coming in the early 1990’s as National Association of Realtors President and the owner of Prudential Locations in Hawaii.
Jeremy and I immediately could see that we could forget about “writing code, designing our own web page, trying to take professional photos for the pages, learning how to do e-mail marketing, blogging, tagging web pages to optimize searches, buying and learning the latest data base programs to handle contacts with clients, designing ﬂyers, cards, and brochures, etc.” because Hawaii Life already had the top ranked real estate search in Hawaii – and all the rest is included as part of what Hawaii Life agents are offered.
Since Joining Hawaii Life
We packed our bags at our prior brokerage, I sold my stock back to them (not happily as they are wonderful people and a great company), and opened Hawaii Life on Maui. We had an amazing ﬁrst year with almost $80,000,000 in sales – and I have never been happier.
Now, I spend my time doing what I want to do – dealing with people and property. I have more free time to surf, cycle, paddle canoe, and farm and last year was the best year of my 34 year career in all forms. I made more money, had more free time, and now I can smile at our good choice.
Thank you, Jeremy, for inspiring the move.
I am very pleased to congratulate my clients, Hans and Margit Kopecky of San Fransisco, CA., on their recent purchase of 51 Awaiku St. in Launiupoko (pictured below). Hans and Margit are wonderful and kind people; I have thoroughly enjoyed getting to know them better throughout this process. Please read the details about their experience towards the end of this post.
51 Awaiku St. is a 4 bed/4.5 bath home of 3,600 sq.ft. on a little over an acre of land that was just recently completed by Greg Brown Development Company
They purchased a fantastic residence with a great floor plan, top-of-the-line materials and finishes, was built with the highest standard of craftsmanship, and has outstanding views, as you can see.
This property was the main house portion of a two unit residential condominium property regime; this is not a condominium in the sense that you commonly think of it and I think my dad and business partner, Tracy Stice, best sums it up here in a previous post: What is a Residential Condo in Hawaii?
Living and Loving the Launiupoko Life
Launiupoko is an agricultural zoned residential community, so throughout the subdivision you will find all sorts of palm tree farms, flower farms and gardens, people raising horses and goats, chickens for organic eggs, etc.
Here is a video of the beach park that I shot back in 2011 – please excuse my dialogue and shaky camera work, I have gotten a lot better at both of these things since this time – Hans and Margit found this video on YouTube when doing some research on the area.
This is a very nice contrast to many of the other higher end communities in West Maui which simply do not permit these elements of the Maui life. My soon-to-be-wife, Megan, and I are thinking about purchasing a home in Launiupoko as it reminds me of where I grew up in Haiku with all the agriculture, but it is close to all the attractions that we love about West Maui.
A picture of me SUP surfing on at Launiupoko Beach Park about a month ago during a recent southwest swell. This is about as big as the surf gets at this break and is normally much smaller, which is great for kids and those who are just learning to surf.
There is also a really nice walking trail right below Hans and Margit’s house called the Honokohau Ditch Trail that extends from Launiupoko stream on the southern end all the way to Kauaula Streem, which is just past the Puunoa phase (the only gated section) of Launiupoko on the northern end. The trail is about two miles long in total length and is a great place to enjoy the sunshine and beautiful views.
Also noteworthy about Launiupoko is that ocean, outer island, and mountain views are simply breathtaking and I would argue that they are the most dramatic in all of Maui. I can’t think of a better spot to watch the sunset from than at home like Hans and Margit purchased.
What is Actively For Sale in Launiupoko?
Currently, there are 19 properties in Launiupoko with livable structures already constructed on them: Launiupoko Homes for Sale. About half of the properties listed are cottages, which are a maximum of 1,000 square feet of living area due to the County of Maui Agricultural Zoning laws which mandate this.
Many of these cottages also contain outdoor living area by means of covered lanais or decks, which adds substantial functional living area, but is not calculated in the overall square footage requirement.
1. Iliahi Way 54 A is the main house portion of this CPR property and is a 4 bed/4 bath 3,300 sq.ft. home on a little over 2 acres offered $2,995,000.
Iliahi Way 54 A MLS#354828
This home was also built by Greg Brown and should be finished later this winter, likely around November. This home is also extremely well built, but will have more of a rustic cabin-like design and finish to it.
2. 51 Awaiku St. Unit B is currently an active construction site directly below the home that I just represent the Kopeckys on. Once built out, this structure will be a 2 bed/2 bath of 1,000 sq.ft. on 1 acre of land listed for $1,595,000.
51 Awaiku St. Unit B MLS#352912
This farm dwelling features include a spacious, open single level floor plan taking advantage of the panoramic and unobstructable ocean views and the silhouettes of Lanai and Molokai. There will be a large living room, imperial plaster, granite countertops, mahogany wood through-out, and a large custom pool with spa. The property will be surrounded by lush landscaping and tropical palms to enhance the very best of Maui living.
If you don’t see a residence here maybe you want to consider building a custom home. Should this be the case, there are 11 vacant land listings currently for sale: Launiupoko Vacant Land for Sale.
Global Exposure of HawaiiLife.com – Testimonial
“Living in the San Francisco Bay Area is not bad at all, but after running a successful distribution company for more than 35 years, retirement planning started to come to mind, and after spending multiple vacations over the years on the Hawaiian islands, especially on Maui, it became clear that paradise was only a decision away.
Watching with interest House Hunters International occasionally on the HGTV channel, we did not miss one segment of “Hawaii Life” once they started this new segment about real estate on the Hawaiian Islands. Signing on their website www.HawaiiLife.com allowed me to have access to hundreds of properties for sale. After “browsing” for a few months, the time seemed right to do the next step.
We made contact with one of Hawaii Life’s customer representatives expressing interest in properties on Maui’s West side and within 1 hour we got contacted by Jeremy Stice, who is a full time real estate broker with Hawaii Life, living in Ka’anapali specializing in West Maui real estate. We went over criteria what we were looking for and agreed that it was time for a vacation combined with properties showings.
Meeting Jeremy for the first time, with 5 property showings scheduled, he won the biggest battle with his easy, no pressure, yet professional and at the same time very personal style. Right away, my wife and I felt very comfortable and had trust in him.
The showings went well with us especially impressed with a property and a brand new house just waiting for the finishing touches built by Greg Brown Development. We went back for a second tour meeting up with Greg Brown himself to have a more in-depth look and discussion. The layout was well thought out, craftsmanship, materials, and appliances used are satisfying the highest expectations. Jeremy and us prepared that night an offer for the property and after some additional negotiations the following day, the deal was done with satisfied seller and buyer parties.
With funding guaranteed, the sides agreed for a super speedy 21 days closing…
We returned to the Mainland with Jeremy working his magic to get all the different professionals on the same page and to overcome eventual stumbling blocks. He referred us to a local lawyer for some additional peace of mind, which worked out well. We went back to Maui to take possession of the property on the day we targeted. Jeremy helped us to connect with professionals like Interior designer, landscaper, pool maintenance, security company, etc.
An exceptional dinner on Jeremy’s tab was a nice conclusion to a successful undertaking. Thanks, Jeremy – you have been wonderful to work with and we can only highly recommend you to anyone looking to buy and/or sell property on Maui.
We are looking forward to spend quality time in paradise.”
Hans + Margit Kopecky
Contact a West Maui Real Estate Specialist
I live in Ka’anapali and regularly visit many of the different attractions and locations that make Ka’anapali one of the best places in the world to live. Please let me know if there is anything I can do to be of assistance when it comes to buying or selling real estate in West Maui.
Aloha from Maui,Jeremy Stice REALTOR (Broker) 808.281.2178 Stice@HawaiiLife.com