Testimonial

Why Join Hawaii Life Real Estate Brokers as an Agent?

I write this blog as an agent of Hawaii Life. Nobody has asked me to write it or paid me to do it. I am doing it because I love what the company represents in an industry that is otherwise quite stagnant and relies on old models that don’t work because they have failed to adapt to consumer needs.

Hawaii Real Estate - Then vs. Now

In 1979, I got my sales license in Hawaii working for DT Land in Wailuku. We got monthly MLS books, paper forms, and all offers were either hand delivered and presented or snail mailed via USPS. We had carbon paper, typewriters, and mimeograph copying that was just giving way to fancy copy machines. There were no fax machines, no computers, and certainly no internet or e-mail.

Dial the business forward 34 years. What is really the same is what we are selling - real property - and we actually still sell it to real people. Absolutely everything else is different about the business.

The primary core of our business is still exactly the same, people and property. I have owned 2 companies of my own and part of a very large statewide franchise where I previously worked for 10 very happy and productive years. In 1994, I was actually one of the very first Realtors to have a website on Maui (www.selldirt.com).

What started to happen in the mid 1990’s was a logarithmic increase in the use of technology. To be competitive, you not only needed to own a computer, you had to learn how to use it. Fax machines were mainstream at that time and they were at the core of our daily business. Then along came the internet. We still had pagers because only the very rich could afford cell phones - and those weighed a pound or more!

Between 1995 and 2005, the business totally transformed to a web based model. Most MLS data nationally became available to the public and that is where the public really began to start their searches. Agents had choices to make.

Did you go learn how to write code, design your own web page, try to take professional photos for the pages, learn how to do e-mail marketing, blogging, tagging web pages to optimize searches, buy and learn the latest data base programs to handle contacts with your clients, design flyers, cards and brochures? It goes on and on, and never seems to stop.

What happened is that some really good agents began spending most of their time doing all of the above functions and had little time for the core business, people and property. Today, any good agent knows that in order to succeed you have to show up on internet searches, otherwise, buyers and sellers who want instant gratification on the internet, go elsewhere.

What Promoted My Move to Hawaii Life?

What promoted my move to Hawaii Life was a very interesting event. My son, Jeremy, is my business partner. We are the “Stice Team." In December 2009, Hawaii Life sent 3 buyers leads to Jeremy while were both at our prior brokerage. I was due to start as President of the Hawaii Association of Realtors in Jan. 2010 and I owned a healthy chunk of the brokerage we both worked for.

Jeremy came to me in Dec. 2009 and said, “Dad, I am going to go work for Hawaii Life...they don’t even have an office on Maui and they are #5 on Google search for Maui Real Estate." Needless to say, that caught my attention.

Jeremy and I flew to Kauai almost immediately to meet with Matt Beall, Justin Britt, and Winston Welborn, the owners of Hawaii Life. What we saw was the most un-corporate, free wheeling, fun-loving bunch of competitive young people who had just broken the mold.

What Hawaii Life had done was marry the most progressive marketing, search engine optimization, and web design company in the state, Wasabi, with a broker, Matt Beall, who was a true visionary along the lines of Bill Chee who saw the internet coming in the early 1990’s as National Association of Realtors President and the owner of Prudential Locations in Hawaii.

Jeremy and I immediately could see that we could forget about “writing code, designing our own web page, trying to take professional photos for the pages, learning how to do e-mail marketing, blogging, tagging web pages to optimize searches, buying and learning the latest data base programs to handle contacts with clients, designing flyers, cards, and brochures, etc." because Hawaii Life already had the top ranked real estate search in Hawaii - and all the rest is included as part of what Hawaii Life agents are offered.

Since Joining Hawaii Life

We packed our bags at our prior brokerage, I sold my stock back to them (not happily as they are wonderful people and a great company), and opened Hawaii Life on Maui. We had an amazing first year with almost $80,000,000 in sales - and I have never been happier.

Now, I spend my time doing what I want to do - dealing with people and property. I have more free time to surf, cycle, paddle canoe, and farm and last year was the best year of my 34 year career in all forms. I made more money, had more free time, and now I can smile at our good choice.

Thank you, Jeremy, for inspiring the move.

One Bedroom/One Bath Mountain View Unit at Honua Kai Sold for $525,000

I want to extend a big congratulations to Craig Kojima and his ohana in California as they just closed escrow on Hokulani #728 - a one bedroom/one bath mountain view unit at the Honua Kai Resort and Spa in Ka'anapali, Maui.

This was an extremely rewarding experience for all and through some hard work, dedication, and patience we were able to help the Kojimas accomplish this lifelong dream. Craig shares it best below as he contacted me after this post, which contained the actual unit that he purchased here: 4 New One Bedroom Listings at Honua Kai.

A Few Words From Craig Kojima

My wife and I have been aware of Honua Kai for a couple of years. We were finally able to stay at the property last October and were so impressed that we spoke to the sales representative about purchasing a 1 bedroom unit. She informed us that there was only one left for sale by the developer, and by the time we returned to the mainland, the unit had been sold.

At that point, we basically gave up the idea of ever owning at Honua Kai. I would peruse the real estate listings from time to time hoping to stumble upon a unit that would fall within our budget. This was how I came to find Jeremy. His blog entry in early January told of 4 one bedroom units that had just been listed at Honua Kai that were within our price range. Further research indicated that he was the only Realtor I found who had in depth knowledge of these listings.

I called Jeremy to see what other information he had about the units. We spoke at length and he fielded all of my basic questions about owning a vacation property. It quickly became obvious that Jeremy was intimately knowledgeable about Honua Kai. We felt very comfortable with Jeremy and his assessment of the market and soon after we put in an offer for one of the units. The offer wasn’t immediately accepted, but Jeremy stayed on top of everything until the sellers accepted our offer.

The entire transaction was nothing like we’d ever experienced. When issues arose with the financing and we felt like giving up, Jeremy was always supportive. He insisted that if we weren’t comfortable with any aspect of the deal, he’d back any decision we made. At one point he related some of his life experiences that directly applied to an issue we were struggling with. Jeremy truly had our best interests in mind, and there was never any pressure to continue with the purchase.

The Stice Team embodies a unique blend of market knowledge and awareness combined with a personal touch you’d expect only from close friends. We’d like to extend our gratitude to Jeremy and Tracy Stice for helping us attain our dream vacation home in Maui.

-Craig Kojima owner of Honua Kai Hokulani #728-

Konea 224

The mountain view from the huge 430 sq.ft. lanai on Konea #224 priced at $625,000 is my one bedroom best buy at Honua Kai

Are There More Mountain View Deals Like This at Honua Kai?

All of the one bedroom developer units at Honua Kai have been sold. I am aware of one more unit very similar to these that may be available for sale at about the same price point as the Kojima ohana paid for their property - please reach out directly to me in regards to this.

Currently, there are 3 one bedroom mountain view units resale units for sale:

  • Hokulani #724 - 1bd./1ba 620 sq.ft. with a 165 sq.ft. covered lanai priced at $625,000
  • Hokulani #532 - 1bd./1ba. 620 sq.ft. with a 165 sq.ft. covered lanai priced at $658,900
  • Konea #224 - 1bd./1ba 750 sq.ft. with a 430 sq.ft. priced at $625,000

Be sure to check out the listing details and all photos of these properties here: Honua Kai Resale Units for Sale. Of these units, I think that Konea #224 is clearly the best buy because of the increased interior square footage, the massive lanai area, and I like this particular location within the resort.

Are Prices Increasing at Honua Kai?

There is really no disputing that the the entry level market of Honua Kai has demonstrated substantial price increases since the developer fire sales which took place in the summer of 2011.

My Blog Series on Honua Kai Condos

  1. Honua Kai Resort in Kaanapali, Maui – Start here, as this blog will provide you with a good overview of the resort including video on its location, and its world class amenities and ownership offerings.
  2. Honua Kai Resort Real Estate For Sale – Kaanapali, Maui Condos For Sale – This post focuses on the inventory actively for sale and where all the units are located.
  3. Honua Kai March 2013 Market Update Report – There has been a significant increase in the level of sales for two bedroom units at the resort. Read all about it here.
  4. 5 Remaining One Bedroom Plus Den Units for Sale at Honua Kai - They are sold out of developer one bedroom units but check out this video blog for this niche units starting in the high $700k range.
  5. Honua Kai 2 Bedroom/2 Bath Condo Sold a Seller’s Perspective – What our seller client had to say about our team selling their property for a $135,000 short term gain.
  6. 2 Bedroom Ocean View Best Buys at the Honua Kai Resort and Spa – Feb ’13 post on the best ocean view and partial ocean view two bedroom units.
  7. 4 New One Bedroom Listings at Honua Kai – Posted on January 2013 be sure to check out these best buys priced under $550K
  8. Honua Kai January 2013 Market Update – What’s happening in the new year at Honua Kai? Are prices increasing?
  9. Honua Kai HOA Fees Increasing By 10% Effective Feb. 1, 2013 – What are the current fees, what do they cover, and what other costs of ownership are involved?
  10. 25% Down Payment Financing Options at Honua Kai – Get the inside track on leveraging your cash investments at Honua Kai.
  11. Canadian Couple From Vancouver B.C. Purchases a 3 Bedroom Honua Kai Unit for $1,900,000 – Did you know that many of the owners at Honua Kai are from Canada?
  12. Honua Kai November 2012 Market Update – The latest news after a crazy year of selling
  13. Honua Kai January 2012 Update – Why Honua Kai is the hottest deal in town right now
  14. Honua Kai Purchase Process – An owner’s perspective of purchasing and experiencing the resort.
  15. 35% Price Reductions on Condos For Sale at Honua Kai Resort – Read about how the developer dramatically slashed the prices at Honua Kai and where some of the best deals are at.
  16. Price Reductions on Honua Kai Resort One Bedroom UnitsVideo blog on 1-bedroom units that are Screaming Deals.
  17. Honua Kai Resort in Kaanapali – Best Two Bedroom DealsVideo blog on 2-bedroom units that are Screaming Deals.

Aloha from Maui,

Jeremy Stice R (S)
Stice@HawaiiLife.com
808.281.2178

Honua Kai 2 Bedroom/2 Bath Condo Sold - A Seller's Perspective

Our listing at Hokulani #220, shown here www.Hokulani220.com, just recently closed for $775,000 on 3/7/13. The Stice Team represented the seller on this transaction and directly procured the buyer on the property as subsequent to our marketing efforts.

Honua Kai 220 Sold Postcard

Why Hire the Stice Team and Hawaii Life Real Estate Brokers to Sell Your Honua Kai Condo?

  • Superior Experience - Our father and son team has a combined 40 years of Maui real estate experience and has been involved in over 2,000 successfully closed transactions.
  • Smart Marketing - HawaiiLife.com is Hawaii’s #1 real estate website with 264,000 potential buyers in January 2013. Our listings are getting more exposure than ever with HGTV’s new series “Hawaii Life.”
  • Solid Representation - We always promote your interests above all else. We are expert negotiators and tenacious closers, averaging our recent sellers about 97% of sold versus list price.
  • Steadfast Communication - We are here to guide and advise you at every step of the way. We pick up our phone and check our emails providing timely and thorough responses.

A Few Words From Amy Anderson Luciene (Seller of Hokulani #220)

This last year my husband and I decided to sell our vacation rental in the beautiful Honua Kai Resort and Spa, Maui. After doing research and viewing multiple listings online, Jeremy was the obvious choice as our listing agent. His knowledge and expertise of our particular complex, the area, and the island were very apparent in the wonderful blogs he had created for each listing.

One phone call and the exchange of a little bit of information and Jeremy wasted no time designing and posting a new blog specific to our unit with fantastic photos, the floor plan, video of the resort and unit, information about the amenities available at the resort and our rental income revenue. We were very impressed and thanks to his efficient marketing and negotiating skills we went under contract in just a few weeks.

Given that I was 6 months pregnant, I was concerned about the stress of the selling process with our unit still being rented. Jeremy made arrangements with the rental agency and the front desk to get in to perform the necessary viewings

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and inspections etc. between bookings and we were able to continue generating income during the entire process. Even when events beyond our control arose that threatened our closing, he maintained his professionalism and called me immediately to reassure that it was just a hiccup and would only delay closing by a few days.

We feel very fortunate to have found Jeremy and the Stice team and feel if it weren’t for his diligence, communication skills, and general understanding of the complex itself we wouldn’t have been able to complete the entire process in just 4 months. In doing so, we were able to close just in time to fund the purchase of our new primary residence on the mainland, thank you Jeremy!

Amy Anderson Luciene -Hokulani #220 Seller-

The Honua Kai Condo Market is Hot!

The market activity at Honua Kai has picked up considerably and now is a prime opportunity to sell your unit. Contact us today for a comprehensive and accurate price opinion on your opinion and a results proven marketing plan to get it sold. Be sure to check out my March 2013 Honua Kai Market Update Report.

My Blog Series on Honua Kai Condos

  1. Honua Kai Resort in Kaanapali, Maui – Start here, as this blog will provide you with a good overview of the resort including video on its location, and its world class amenities and ownership offerings.
  2. Honua Kai Resort Real Estate For Sale – Kaanapali, Maui Condos For Sale – This post focuses on the inventory actively for sale and where all the units are located.
  3. Honua Kai March 2013 Market Update Report - There has been a significant increase in the level of sales for two bedroom units at the resort. Read all about it here.
  4. 2 Bedroom Ocean View Best Buys at the Honua Kai Resort and Spa - Feb '13 post on the best ocean view and partial ocean view two bedroom units.
  5. 4 New One Bedroom Listings at Honua Kai – Posted on January 2013 be sure to check out these best buys priced under $550K
  6. Honua Kai January 2013 Market Update – What’s happening in the new year at Honua Kai? Are prices increasing?
  7. Honua Kai HOA Fees Increasing By 10% Effective Feb. 1, 2013 – What are the current fees, what do they cover, and what other costs of ownership are involved?
  8. 25% Down Payment Financing Options at Honua Kai – Get the inside track on leveraging your cash investments at Honua Kai.
  9. Canadian Couple From Vancouver B.C. Purchases a 3 Bedroom Honua Kai Unit for $1,900,000 – Did you know that many of the owners at Honua Kai are from Canada?
  10. Honua Kai November 2012 Market Update – The latest news after a crazy year of selling
  11. Honua Kai January 2012 Update – Why Honua Kai is the hottest deal in town right now
  12. Honua Kai Purchase Process – An owner’s perspective of purchasing and experiencing the resort.
  13. 35% Price Reductions on Condos For Sale at Honua Kai Resort – Read about how the developer dramatically slashed the prices at Honua Kai and where some of the best deals are at.
  14. Price Reductions on Honua Kai Resort One Bedroom UnitsVideo blog on 1-bedroom units that are Screaming Deals.
  15. Honua Kai Resort in Kaanapali – Best Two Bedroom DealsVideo blog on 2-bedroom units that are Screaming Deals.

Aloha from Maui,

Jeremy Stice R (S)
Stice@HawaiiLife.com
808.281.2178